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CONTACT:
NOEL RICHARDS
7 BADGERS MEADOW
PWLLMEYRIC
CHEPSTOW
NP16 6UE

TEL: 01291 624186
MOB: 07836 710891
E: noel@cmetrics.co.uk

What is a CMAT Health Check?

• An objective assessment of how a company manages its prospects and customers
  
• It’s an assessment Tool
  
• Quantitative in a subjective environment
  
• Based on a clear, meaningful model
  
• It’s a benchmarking Tool
  
• Includes over 600 companies
  
• Across industries and countries
  
• Across ‘Direct’ and ‘Intermediated’
  
• It’s a diagnostic Tool
  
• Facilitates cross-business view of strengths and weaknesses
  
• Provides clear, prioritised recommendations

Click here to see the CMAT assessment model

How the CMAT process works

The interview process

• We will interview 12/20 people
  
• Interviews are structured but relatively informal
  
• Typical interviews last 60/90 minutes
  
• They can take place at interviewees desk
  

The deliverables
Detailed report including

• Benchmarked scores by 13 CRM areas
• Summaries and in depth findings
• Recommendations for improvement

Feedback presentation

• Designed for a senior audience
• Focuses on aligning around current CRM status
• Acts as a high value CRM planning session
  

The benefits

• Delivers quantitative understanding of an area that often has no real metrics
  
• Quickly delivered
  
• Based on a globally accepted independently constructed model and question set
  
• Benchmarked results
  
• Process facilitates knowledge transfer
  
• Minimum time input and disruption for staff

To Top

• ROYAL MAIL
• BT
• PRUDENTIAL
• IBM
• SCOTTISH WIDOWS
• BARCLAYS
• ONE.TEL
• BRITISH GAS
• GOLDFISH
• CHUBB PLC
• BRITANNIC ASSURANCE
• MERCEDES BENZ
• AMERICAN EXPRESS
• RBC FINANCIAL GROUP
• AA